8-bit pixel style animation reel

Credits

  • Director: Nathaniel Akin
  • Studio: Global Mechanic + Oxen Media
  • Executive Producer: Tina Ouellette
  • Lead Animators: Ian Godfrey, Cesare Battista, Nathaniel Akin, Paul Boyd
  • Agency for Bell: Rethink + Cossette

Big, blocky and beautiful! We’re well past the stage were we need to show the individual pixels that make up art in animation and games, but thats what makes this retro style so charming!

Creating pixel art is like drawing with lego, its an interesting challenge and requires a different approach to motion from most animation since pixels don’t scale or rotate.

The majority of this work is from the Bell Canada pixel campaign produced by Global Mechanic and directed by Nathaniel Akin