Converse | Mandala

Credits

  • Director: Nathaniel Akin
  • Studio: Global Mechanic
  • Creative Director: Bruce Alcock
  • Producer: Tina Oullette
  • Animation: Nathaniel Akin
  • Photography: Celest Brown

This commercial for converse chuck taylor shoes was created along with the converse sky ad. The approach was to play with swirling animated mandala patterns for this spot and I love the way it turned out. This ad was done in a hybrid stop-motion style and composited in After Effects. I shot several rotations of a pair of converse and then remixed and recombined them into these mandala forms.

I used expressions to drive the patterns and just watching some of the footage preview as I was working on it was a mesmerizing trip.

-Nathaniel Akin