Silk Soy Milk | Bust it or Believe it
This online campaign for Silk Soy Milk is a first to use deep linked annotations at YouTube to create interactive animation on a branded page. The 10 different question and answer animation sequences address urban myths, which you then choose to ‘bust’ or ‘believe’.
Unlike most campaigns, they wanted a different style for each myth which made for a nice diversity of design work.
The Silk Canada page can be found here.