WorldWinner | Scrabble Cubes


  • Director: Nathaniel Akin
  • Studio: Global Mechanic
  • Creative Director: Bruce Alcock
  • Producer: Mathew Charde
  • Design: Celest Brown
  • Animation: Nathaniel Akin & Paul Boyd
  • Client: Game Show Network

This short TV spot for the online version of 3D scrabble was one of those rare jobs where a client comes to you with a target demographic, but no script or concept. “We need an ad, and we need it to fill 15 seconds”. The target market was women in their 30s, so we opted for this 50’s style fashion retro-cool look, which I dare say turned out quiet nicely.

We boarded this spot and did some design frames, which the client (GSN) loved. We then went straight into animation and produced the final commercial.

Animation and design work by Bruce Alcock, Paul Boyd and Celest Brown. I directed and composited this spot, using Zaxwerks 3D in AE to create the 3D cubes.

-Nathaniel Akin