Silk | Bust it or Believe it

Does shaving make hair grow quicker? Does eating turkey make you sleepy? Do carrots make your vision better? Are you ready for a whole bunch of weirdness?

This reel includes a bunch of different animations we made exploring these myths and more to create an interactive game for Silk Soy milk. This was the first campaign to use YouTubes deep linked annotations feature to make interactive videos.

Director:
Nathaniel Akin

Creative Director:
Bruce Alcock

Producer:
Betty Wharton

Design & Animation:
Nathaniel Akin
Bruce Alcock
Justin Longoz
Francois-Marc Baillet
Michael Mann
Anik Rosenblum

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